KYC — Funnel & Bad-KYC Analysis
me.botim.pay.kyc · per-channel funnel, failure & drop-off · built on the result-table layer
Snapshot 2026-06-01
Trust the server. On 06-01 server-side completion is 50.3% (all apply types, dedup by member) — not the 4% the front-end
Completed event suggests (it under-fires badly). UAE Pass actually completes best at 57.8%; its low front-end "confirm" (12.8%) is an out-of-app SDK tracking artifact, not real failure. The genuine front-end-visible leak is the top −40% who never start a verification method. Bad KYC = intent shown but no server-side completion, excluding user cancel.
Server completion · all
50.3%
7,781 / 15,477 applies (dedup) · server truth
UAE Pass completion
57.8%
best channel · server (front-end mis-reads it as 12.8%)
Top-funnel drop
−40%
Entered → Started · 8,742 never pick a method
Exit intent
29.7%
6,486 hit the exit sheet
Funnelads_kyc_channel_funnel_di
Front-end engagement funnelflatten · distinct uid
Front-end UI steps only — completion is tracked server-side (≈50%), not here. The real visible leak is Entered→Started −40% (channel-agnostic; channel known only from Started).
Front-end confirm vs server completion②
In-app UAE KYC: front-end ≈ server (events reliable). Out-of-app UAE Pass: front-end confirm 12.8% but server completion 57.8% — front-end can't see the SDK handoff. Server bars at apply-type level (UAEPASS vs non-UAEPASS).
Failure reasonsads_kyc_failure_reason_di
UAE Pass errors split user cancel vs system — cancel is not a system fault. Server-callback errors (UAE Pass black box) pending eng.
Drop-off reasonsads_kyc_leave_reason_di
Primary signal = Exit-sheet viewed (6,486). "Leave" clicks are tiny — most users just close the app.
Channel detail②
| Channel | Started (FE) | FE confirm | Server complete | Exit intent |
|---|---|---|---|---|
| UAE KYC (scan) | 6,112 | 49.5% | 48.6% | 29.1% |
| signzy (scan) | 1,648 | 29.4% | 48.6% | 49.3% |
| UAE Pass | 5,354 | 12.8% | 57.8% | 18.1% |
FE = front-end (under-reports out-of-app). Server completion is the truth: scan flows ≈48.6% (non-UAEPASS), UAE Pass 57.8% (UAEPASS). Source: server analysis 06-01, dedup by member.
Intent — Entry Pointdim_kyc_entry_point
Entrants by intent sourceflatten · Flow Entered
Notes
wallet is the volume + quality leader. SEND_MONEY underperforms at every reliable milestone. ~25% entrants are (unattributed) — Entry Point not captured (eng TODO). Completion is not comparable across intents (success event under-fires on redirect flows) — use Enter→Confirm.